> From the inside, it was clear that this was to ensure the people who worked for the company could be proud of where they worked. From my perspective, it seemed the affect on the customer was second priority to the affect the employees, and that seemed to do well for all parties involved.

I'd like that, and it is a good way to support a cause and it makes employees feel good too. It would also be more impressive if they did it in a time or place where it would be have been unpopular or dangerous because of general prejudices. But I am sure they didn't push emails to customers every-time some politician did something against marriage equality.