I'm no fan of Uber but come on, this is so stupid, and dangerous for Lyft, because now they are stuck into this kind of pandering. Do they really think these customers will be loyal? at the first political blunder, with enough outrage, they are done. They are pandering to a crowd that is never happy with political posturing. They'll learn it the hard way. Uber absolutely did the right thing here. They chose not to play with fire and play the long term game.