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A comment on Is an official "launch" necessary to get popular bloggers to write about your startup?. Parent comment

Re:Is an official "launch" necessary to get popular bloggers... by omouse on Monday April 16, 2007 @10:17PM (#13510)
They fail if they lose almost all their users. They also fail if the company goes bankrupt.

Am I close?

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Re:Is an official "launch" necessary to get popular bloggers... by amichail on Monday April 16, 2007 @10:18PM (#13511)
What if there's a major change in direction yet they retain some of their users?
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