Who do you vote for if you're a working class parent and you really, really, really don't want your children to earn less than you did at their age, but would prefer not to vote for a leader that the media seems to think is racist and homophobic?

Because that's a tough decision to make. You might decide that the media is wrong, you might decide that your kids are the most important thing, or you might decide that principles are worth more. Either way, it's not simple, it's very complicated.