Most of the largest brands in hospitality don't own their assets either, and operate a franchise instead.
Re:Airbnb Enters the Land of Profitability
by edblarney on Friday January 27, 2017 @11:53AM
(#13500879)
Even the one's that don't operate as franchises still don't own the properties.
Most of Four Seasons, Fairmont etc. - the actual properties are owned by sovereign wealth funds etc. - think Saudis who need to park huge reams of cash somewhere and sit on it.
The real question is rather if they are leaving growth opportunities behind if they are profitable too early. Still a lot of lobbying to be done.