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Re:What’s up with Firefox? by apricot on Wednesday January 25, 2017 @04:42PM (#13486484)
"For those who don't know Telefónica, it's something akin to T-Mobile or AT&T [...] they had to change the name and branding of their phone division [...] because people hated them so much."

Comcast. The word you're looking for is Comcast.

Re:What’s up with Firefox? by mynameishere on Wednesday January 25, 2017 @05:09PM (#13486712)
More similar would be Verizon which was the despised GTE back in the 1980s.
Re:What’s up with Firefox? by hendersoon on Wednesday January 25, 2017 @06:02PM (#13487112)
Here in NYC, Verizon was the despised NYNEX.

A more recent example would be the merger of the despised Time Warner Cable with Charter, now renamed to Spectrum.