Hi wingerlang - thanks for the comment. You're right that the features aren't different - the difference is that instead of accessing those features from usually the lower-left corner of the keyboard area (which is out of the "thumb comfort zone,"), the bolt button is right in the middle where your thumb normally is.

Regarding the text, I was trying to keep it friendly and not boring - sort of Mailchimp-like - maybe I went too far. :)