Re:Ask HN: When did email spam become an acceptable “growth...
by builtinbuffalo on Tuesday January 24, 2017 @10:31AM
(#13472090)
I don't envy the position and having been on both sides before there's no simple answer. I wish I lived in a reality where I could actually take the time to build meaningful relationships with the press at all times, but most of the time being a little pushy and eek spammy is required to deliver.
Yes, it is frustrating if no one picks up your release, but then you have to adapt and choose either a different topic or a different target audience. Me, for example, I never write about personal changes in companies. And still people ask me if and when I publish my piece about their new Head of XYZ.