Well you're right: maybe Pai doesn't hate consumers (though if we treat him as honest, he's dim enough to inadvertently be anti-consumer[0]), and he has very different views about how to drive innovation.[1] But it's about increasing investment and profitability for large ISPs through some of their more despised ideas that the net neutrality rules tried to preempt: expensive peering, paid speedups, and tiered access for consumers.[2] All of these things are very bad for tech startups and tech-savvy consumers. You're not going to find much sympathy for those ideas 'round these parts, or really anywhere outside Comcast's boardroom.

[0] https://www.techdirt.com/blog/netneutrality/articles/2015011...

[1] http://transition.fcc.gov/Daily_Releases/Daily_Business/2016...

[2] http://www.usatoday.com/story/tech/news/2017/01/23/new-fcc-c...