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A comment on Inside Rolex's Manufacturing Facilities (2015). Parent comment

Re:Inside Rolex's Manufacturing Facilities (2015) by saiya-jin on Monday January 23, 2017 @11:45AM (#13463489)
> And I completely disagree with your first statement. I would imagine that almost every adult recognises the Rolex brand. Sure, people might not recognise a Submariner from a distance as being a Rolex, or a Rolex design, but everybody knows the name. Whereas, on the other hand, almost nobody would even know the name Philippe Patek. But then, that's their marketing strategy.

And I completely disagree with your statement. If you are at least a bit into the watches, you know Patek very well.

The part about everybody-recognizes-rolex - well that ain't true either. Over 90% of blue collar workers would see some bigger watch, that's it. Most of my colleagues wouldn't recognize them, and I am talking about private bank in Geneva, home of Rolex (and Patek).

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Re:Inside Rolex's Manufacturing Facilities (2015) by anjc on Monday January 23, 2017 @12:17PM (#13463768)
I think you're misinterpreting the mass market. Yes if you're into watches you know Patek. How many people are into watches? Even the people who can afford to buy Pateks aren't necessarily into watches. I know nobody who would know them.

On the other hand, Rolex is literally one of the most recognised and reputable brands in the world. There are companies which track this stuff, and every study ranks them within top 100 in the world for brand equity, recognition, reputation, etc among general consumers. Just with a cursory look now, I see one study from 2014 which ranks them second in the world, only behind Disney:

http://www.forbes.com/sites/arieladams/2014/04/14/why-rolex-...

Don't forget, they sponsor a lot of stuff. You can't watch sports without seeing their logo everywhere. As I said, people wouldn't recognise a Rolex watch...but the brand, yeah.

I'd be extremely surprised if 90% of people in a bank in Switzerland don't know of the brand Rolex.

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Re:Inside Rolex's Manufacturing Facilities (2015) by saiya-jin on Tuesday January 24, 2017 @05:37AM (#13470258)
general brand name yes, but most don't even know how Rolex logo looks like, nor can they recognize their series apart from other manufacturers
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Re:Inside Rolex's Manufacturing Facilities (2015) by anjc on Tuesday January 24, 2017 @06:57AM (#13470643)
Yeah I agree with that. Although that's arguably similar for many high-end brands. I certainly know of Chanel, say, and even know their general history somehow, but I wouldn't recognise their products in a line-up with clothes from the cheapest high street stores.
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