Yeah. I haven't seen Uber or Lyft do a whole lot to encourage customer loyalty either, I guess because prices are already so subsidized. Uber had actively pushed my away, though, by requiring location services on even when not using the app.

Uber business sales channel offers very little value add, and charges for it. They don't get it yet, and that may be a fundamental mistake. It makes me think they're not as smart as everyone wants them to be.