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A comment on Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads. Parent comment

Re:Google Has Started Penalizing Mobile Websites with Intrus... by Angostura on Friday January 20, 2017 @05:38AM (#13442804)
> I work in marketing, and have seen scant evidence for the value of a "brand"

To what do you attribute the success of, say Coca Cola, rather than generic cola? Price and a good distribution network? Surely brand must contribute a little.

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Re:Google Has Started Penalizing Mobile Websites with Intrus... by asdfasdfa11112 on Sunday January 22, 2017 @10:01PM (#13459380)
I don't know much about how branding works at that scale. But I don't think it's very effective for small/medium companies, and can be quite a money sink.

In nearly every SMB branding exercise/project I've participated in, the need for a brand, and the benefits it provides, are entirely limited to the egos of the employees.

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