Re:Most Winning A/B Test Results Are Illusory [pdf]
by imh on Friday January 20, 2017 @12:03AM
(#13441830)
If you decide to stop when a test says the error rate (FPR) is 5%, your error rate will be higher than 5%. If you don't want to call that a failure mode, it's at least a misuse of the metric.
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