Re:Google Has Started Penalizing Mobile Websites with Intrus...
by dragonwriter on Friday January 20, 2017 @03:01PM
(#13446561)
They almost certainly move vastly higher volumes of milk than ice cream, making logistics a bigger concern.
It not that it's impossible to maintain the cold chain with other placements, it's that there is a cost (including that imposed by floor traffic) in doing so. Putting it someplace where a large volume walk-in cooler can be directly loaded from a truck and the display stocked from that without employee floor traffic across the store reduces the costs (labor, losses, and otherwise) of selling milk.
Supermarkets have varying strategies for stuff, including cold items. The supermarkets around me put ice cream in either a center aisle or the second to last aisle, in the front of the store. The "smarter" store from a data standpoint has pint ice cream in an end cap next to the florist to nab women. Milk is always back corner.
If they can figure out how to maintain the cold chain for ice cream, I'm sure milk would be easier to move around.