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Re:Why I don't believe in Uber's Success by smnplk on Thursday January 19, 2017 @10:37PM (#13441578)
Had to lookup ALDI on youtube. Their logo looked familiar to Hofer brand, then I found the wiki explanation. Aldi Süd operates as Hofer in Austria and Slovenia.[1]

[1] https://en.wikipedia.org/wiki/Aldi

Re:Why I don't believe in Uber's Success by ghaff on Thursday January 19, 2017 @11:18PM (#13441694)
They're a different branch of the family that owns Trader Joe's. In the US they're a super-discount food store--think in terms of a strategy for a limited inventory of canned goods and things in that vein intended to undercut Walmart.