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A comment on Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads. Parent comment

Re:Google Has Started Penalizing Mobile Websites with Intrus... by enjo on Thursday January 19, 2017 @08:04PM (#13440945)
One of my lobby conversations at a SEM conference dealt with those quick survey popups. The guy I was talking to swore that by putting one on their landing pages conversion increased by like 30%. His theory was that it helps to refocus users who are about to bounce. Give them a second to digest the page and right before they click the back button bring SOMETHING up to grab their attention. They'll just click the survey away and will come back to the page fresh again.

I've never tested it, so I have no idea if it works. It's an interesting hypothesis at least.

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Re:Google Has Started Penalizing Mobile Websites with Intrus... by greglindahl on Thursday January 19, 2017 @09:54PM (#13441441)
It could even be true, for his customers. For all you know, he sells inflatable sex dolls, and it's important to focus users to get that sale. The tactics that work for sites selling more mainstream products are probably different.
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Re:Google Has Started Penalizing Mobile Websites with Intrus... by nerdponx on Thursday January 19, 2017 @09:28PM (#13441343)
Should be easy enough to A/B test.
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Re:Google Has Started Penalizing Mobile Websites with Intrus... by rhizome on Friday January 20, 2017 @01:44PM (#13445945)
The guy I was talking to swore that by putting one on their landing pages conversion increased by like 30%.

Yeah, they all say that. The question is: if that's true, then why aren't more sites using "survey popups'?

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