Zappos is an Amazon subsidiary even if it does operate quasi-independently (and quirkily from a management perspective). It looks a lot more like Amazon though with generally far less emphasis on building out infrastructure. Ultimately it's sort of a niche because of the nature of selling shoes online.
Re:Why I don't believe in Uber's Success
by andrewprock on Thursday January 19, 2017 @10:58PM
(#13441646)
Zappos is now an Amazon subsidiary. It grew sustainably for a decade before Amazon acquired it.
1) Uber: a) subsidize sales b) build infrastructure 2) Amazon: a) build infrastructure, b) grow sales at a sustainable rate even if it takes 20 years.
I think Zappos had the same business model. But we'll see.