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A comment on Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads. Parent comment

Re:Google Has Started Penalizing Mobile Websites with Intrus... by AnOscelot on Thursday January 19, 2017 @05:36PM (#13440116)
I can understand why the desktop gets a pass, but I really, really wish they would consider doing it for sites which pop up those damned "Give us your email!!" forms. Especially those sites which pop it up almost immediately when I've arrived at their site for the first time. I don't even know your site yet. Just followed this link from somewhere else. And you're immediately demanding my email for your pointless newsletter?

Maybe it's just me, but I think I hate those things more than anything else on the current web. Maybe even more than autoplay videos.

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Re:Google Has Started Penalizing Mobile Websites with Intrus... by lostinny on Thursday January 19, 2017 @05:57PM (#13440253)
I agree, though I've unfortunately seen several tests that suggest that they work. The immediate "Give us your email" is much more effective than requests that wait for a certain number of pages, trigger after a certain scroll amount, or wait until you've been on the site for a significant amount of time.

Of the people who see the pop up, the conversion rate is highest for those who see it immediately. And there's not a significant effect on bounce rates.

I have no idea why! I would never simply give my email address to an immediate pop up modal.

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Re:Google Has Started Penalizing Mobile Websites with Intrus... by nkkollaw on Thursday January 19, 2017 @08:05PM (#13440949)
They probably think they have to give their email to see the site.

We are power users, a lot of people have no idea what they're doing on the web.

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Re:Google Has Started Penalizing Mobile Websites with Intrus... by blauditore on Friday January 20, 2017 @03:58AM (#13442491)
Yes, I even think there's a large amount of users that, when shown a random popup "please enter your password to continue", would just enter the password they use for every service, making phishing quite trivial.
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Re:Google Has Started Penalizing Mobile Websites with Intrus... by nkkollaw on Friday January 20, 2017 @04:27AM (#13442583)
Definitely.
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Re:Google Has Started Penalizing Mobile Websites with Intrus... by CaptSpify on Thursday January 19, 2017 @08:23PM (#13441032)
It's like web-designers ignored all the lessons of the pop-up blockers in the 2000s. "Hey, it didn't work then, but maybe if we embed it in the page people will use it!"
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