Well maybe those self-proclaimed typography nerds could take this moment to collectively wonder how all these thousands of companies using fonts other than Helvetica could have fallen for amateurs telling them that fonts could convey emotions, that ambiguity could be artful, that art could have value, or that branding could shape perception.

I mean that one guy named his company "Virgin". How ambiguous is that? He'll have a learn a lot of things. And did you hear about the guys using an emoticon as their logo? Of like a fruit or something?

Good thing marketing doesn't work on me, or anybody else for that matter.