Men and women aren't equally incentivised to seek high paying jobs. Dating site statistics show a strong correlation to success for men and how much they earn, but not for women. Their correlation is with attributes like age and self-care.

The social ladder and ranking is also attached to the same incentives. A mans ranking is (mostly) based on his ability to support a family. A womans ranking is (mostly) based on her ability to raise a family. As sad and depressing that is, the message it sends on a cultural level is that no one wants to be near a poor male or infertile female. On the flip side, women are not punished by society for not focusing on maximizing earning potentials, and men aren't punished by society for not focusing self care and longer lifespans.

Going even darker when looking at incentives for earning and lifespans, we can look at the link between low income for men and suicide. About a factor of about 1000% according to some studies when comparing high vs low income. Suicide is also the most common cause of death for men at ages 15-50. The negative impact from unemployment (and low income jobs) effects men more, and a natural conclusion would be that the incentives to avoid it is thus stronger.