Agreed as well. I'd love to see a demo of it in action but I am not willing to create an account just to see if I might want to create an account. The idea of a conversation tree is intriguing, but I think the complexity and comprehensibility of it may degrade rapidly as the number of nodes and branches grows. I assume they must have put a lot of thought into tree viewing, searching, and filtering and it's that part I would love to see a demo of.