I would try adding a "peace of mind" option: a 10-year subscription for e.g. £25.

Another idea would be to somehow help me keep the important people on the service by paying for me and for them in one go, but I can't readily come up with something that sounds enticing.

Yeah, I was thinking that, too. At the current price point I would gladly pay for about 10 people to get those important to me over to the service without having to count on them paying for it. That seems like one way to help build up the "network effect" yet get past the cheapskates among friends and family. :)

That's an absolutely brilliant idea and we wish we could hire you right now to come up with more of them! >.< (Team member here)

Sorry, good ideas are rare, and past achievements are not a guarantee of future performance :)

If you actually used the idea, I'd be thoroughly flattered.

If you're look to hire an ideas person, may I apply?

Hello! We're not hiring anyone for the near future, but please drop your CV to [email protected] and we will hold on to it.