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A comment on Ask HN: Have you ever worked on a product that was killed by technical debt?. Parent comment
A booking engine (CRS/GDS) would be used by either airlines or a reservations system (Amadeus, Sabre, etc). That's the piece they didn't deliver on.
Edit: Reference to the announcement of abandoning the booking space: https://skift.com/2013/05/15/google-and-ita-software-abandon...
"This is indeed a bitter pill for ITA Software’s founders to swallow as they put years and millions of dollars into their dream to transform the nuts and bolts of the way airline reservations systems...are handled"
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A booking engine (CRS/GDS) would be used by either airlines or a reservations system (Amadeus, Sabre, etc). That's the piece they didn't deliver on.
Edit: Reference to the announcement of abandoning the booking space: https://skift.com/2013/05/15/google-and-ita-software-abandon...
"This is indeed a bitter pill for ITA Software’s founders to swallow as they put years and millions of dollars into their dream to transform the nuts and bolts of the way airline reservations systems...are handled"