> why do people need a password for their website?
Why does the mobile app need a password for the website? (Why does McD's need a mobile app?) Why does Monopoly need a password?
It worked just fine back in the days before there were mobile apps; peeling a sticker off fries doesn't require a mobile app. Heck, Coke was more fun back then because you could win a free coke or stuff. Now I'll never win a free anything, because I'll never sign up for every asinine website.
My data is either being sold, or stockpiled into a database that's waiting to be hacked.
Across the pond, we still get the little stickers and the fold out 'boards' to stick them on.
On a related note, I cleared out the zipper part of the notes section of my wallet the other day, mostly old receipts and bus tickets - but I also found a bunch of expired monopoly stickers from last year, 4 free apple pies, 2 free drinks, 1 free hot drink, 2 free cheeseburgers and 1 free fries.
Someone remind me to never put things away 'safely' when they have a use-by date on them...