Quality bikes have always been expensive. You can still go buy a cheap bike at Walmart as the parent post points out.
"unless you're doing some very very intensive mountain biking or road racing you probably will never encounter a problem with a Walmart-class bike."
Nonsense, riding a quality bike is a much better experience in every single aspect. They're lighter, they have better brakes, shifting is smoother and more consistent, they're more comfortable. You can get the exact size you need instead of a one size fits all approach. Also, one of the most important factors in a bike's reliability is how well it's assembled, and you can be sure that places like Walmart will do a terrible job.
If you want a general around town bike, I usually recommend the Trek FX series or Giant Escape hybrids. They're a light aluminium, but sturdy, use standard, durable, entry level components, have wider 700c tires good for handling potholes and curbs, mounts for racks - and worlds better ride quality then your run of the mill department store bike.
They're also common enough that you can find them used for under $300, or new starting around $380 or so. Models climb in price as they start adding higher level components but the entry level is usually good enough.
I bought a cheapo WalMart bike on vacation when mine was damaged in transit in a minor car accident. I was riding on a bike path, swerved to avoid something and went off a high curb. The impact cracked a frame weld.
It's a weird market. There's a market for cheap stuff that doesn't get used, and outrageous stuff for fanatics. No ,idle ground.
If you want a cheap bike, buy a good one used. Craigslist is an excellent resource. A quality frame lasts forever (unless misused or left in the rain) and decent replacement parts aren't crazy expensive.
The apollo outrider (as it was then called) was always pretty shoddy, but mostly just for the look and feel of the components, a bit heavy etc. We didn't get that many of them back in for repair.
But you don't know if they're actually used.
My mum and sister have cheap bikes from Halfords. They see less than 50km of use per year.
I used something similar (maybe Asda or Tesco's version?) and it was ruined with 1000km or so of use -- every bearing worn out, the wheel rims worn ... it was miserable to ride it.
https://www.youtube.com/watch?v=m3vI2bYhCrk
For the record, I'm probably a slow beginner leisure rider on beginner trails, I probably wouldn't be doing even half of the things in the video so I wouldn't be very alarmed.
He has some other tests of the bikes and what kind of realistic destruction these kinds of bikes can endure.
No one wanted a good bike because a good bike was too good not to fix, and no one had the money to fix a good bike.
It was also the kind of town where if you had a good bike, it would get stolen for sure.
I mostly had cheap bikes as a kid, and they held up really well. The quality was lower than that of a "good" bike, but not remarkably so. My first two bikes, a Huffy (from K Mart) and a Ross Piranha (from Toys R Us) had Chromoly frames and forks, and held up to years of intense abuse (ramps, dirt jumping, lots of falling and running into things). When I started earning my own money, I bought a General RL Osborne, which was a significant upgrade...but, not orders of magnitude better.
The quality of what is sold at Walmart today, at least in the general case, is really low. I wouldn't trust the linked bike to be safe on day one, much less to hold up to years of service. I tried to fix up a friend's low end Schwinn, that was less than ten years old, but it would have been cheaper to buy an all new bike than to fix everything that was wrong with it (shifters didn't work, derailleur was broken, brakes were soggy and couldn't be adjusted to work well, the fork had shocks and would bottom out when applying brakes even lightly). The frame was definitely not chromoly (might have been aluminum, as it was pretty light weight, but could have been thin steel, too I guess). On the other hand, I have a mid-range Giant mountain bike that I bought in 1994 for about $480 that has often been my primary mode of transportation. It's needed new shifters one time, a couple of new cassettes, one new set of brake and shift cables, a new seat, one new rim (I ran into a fire hydrant at a pretty decent clip), and tubes and tires. It's taken a beating over the years.
I dunno what I'm trying to say, exactly, but I think the overall quality of bike-to-dollar has gone down, especially at the low end of the market. The mid range of the market still seems pretty good, when inflation adjusted, though I will note that finding an all chromoly frame and fork (or other high quality material) bike is much harder than it used to be, and it is impossible in the low end, where it used to be very easy.
I sold my last bike for $50 after a decade of really hard city and trail riding, even taking a couple dives off the edge of a 20 foot fall and getting in a minor car accident.
That owner kept it for another decade and outside of normal part wear and repair, used it well for some pretty hardcore trail biking. It's now on at least it's 3rd owner and last I heard was going strong.
I bought that bike new in the late '80s for no more than $200 IIR, but the story of the bike sounds more like what I hear from modern $2k-$3k bikes...except without most of the fuss.
I feel like the market has really bifurcated into two segments:
a) what I'm willing to pay, but not made well
b) more than I'm willing to pay, and offers more performance than I'd ever conceivably use
I, and I'm sure many consumers, really would like some kind of middle ground.
If the frame and fork were decent quality, you could upgrade over time (which was common in my day, when solidly constructed Chromoly frame and forks were available on <$150 bikes), but they're just not. Even the $500 bikes of today will have lower cost aluminum or steel forks, even if the frame is a high quality material (like a better quality of aluminum of chromoly).
I don't understand the flight of American manufacturing well enough to know what was causative and what is merely correlation, but nearly all of the bikes when I was a kid were made in the US. As manufacturing has gone overseas, the quality has gone way down. I know that Chinese factories can make high quality bikes (because they make most of the high end brands, as well as the cheap ones); but, a lot of brands that used to mean "decent cheap bike" like Huffy and Schwinn and Mongoose mostly only mean "cheap", today (Schwinn still has some decent bikes in their higher end).
I've clearly got a lot of grumpiness about bikes! I may love bikes too much.
So we could reasonably predict, ignoring technology changes, that your $200 bike was at least twice as good as a $200 bike bought this year.
[1]: http://www.dollartimes.com/inflation/inflation.php?amount=20...
My first bike (the Chromoly Huffy I mentioned a couple of posts back) cost a little less than $100 in about 1983. That same $100 is $242 today. $242 will actually buy an all Chromoly BMX bike today ( http://a.co/5vAYzBc ). So, I guess we're keeping pace with inflation, and I need to tie an onion to my belt, as was the fashion at the time. We just need to re-arrange our expectations to match current reality.
The last time I walked into a bike shop I turned right around and walked out. Since when did bikes get so unbelievably expensive? I just wanted one for tooting around the neighborhood and maybe popping a curb or two, and the cheapest I could find was around $500. Most were easily in the $1000-$3000 range.
I think younger people have been trained that bikes need to be expensive but unless you're doing some very very intensive mountain biking or road racing you probably will never encounter a problem with a Walmart-class bike.
Every year Costco sells some bikes for around $300-$400 and they're in the class that I care about. Probably "better" than Walmart, but not these outrageous prices in bike stores.
IKEA quality is also often very questionable, the "Family" price seems closer to reasonable. $400 otherwise? No way.
I really just want a Hyundai Elantra bike, not a BMW M3 or a Ferrari.