I wonder how much of it is the primacy of an American audience over a more British one, at least for English media; while American advertisements in the fifties and sixties weren't these wordless demands that you worship their #brand, they were generally shorter and more terse--which coincides with a very big boost in American consumer power and more of a push to appeal to the American audience. I believe it was Stephen King who noted that a British advertising man with a proper education could make copy for ribbed condoms read like the Magna goddamn Carta (his words, not mine).

Personally, I just like reading. (Which is probably also why I like writing.) So stuff like this is interesting from the perspective of just how to put things together to come up with neat strings of metaphors and interesting thoughts. So getting to watch people who are really, really good at their craft come out to play is rad.