FWIW, 认为 translates to "consider" for only some values of "consider." An excessively literal character by character rendering of 认为 would be "recognize (sth.) as" (but without necessarily the excessively formal connotations of "recognition"). It'd be a suitable translation for "consider" in a sentence such as "I consider children to be brats." However, an exhortation such as "Consider the children!" would not be translated using 认为.