Re:Ask HN: How do you develop a userbase for your side proje...
by pryelluw on Thursday January 12, 2017 @09:05PM
(#13387865)
Its hard to provide actionable advice without knowing more about you. However, in general terms, you focus on developing and audience through a marketing plan that has a clear content strategy.
Your marketing plan might simply be:
Produce content in various formats for $market. Put call to action on content to urge $market to buy/subscribe/whatever. Then post the content in $community.
The content strategy might be something like:
I will focus on $subject. Will produce blog posts, vlogs, podcasts, whatever. The main subject revolves around it. I will do this three times a week for twelve weeks and measure which content got the most attention.
Its hard to say $advice will work for you because there are many variables. Feel free to ping me (email on profile) if you have more questions.
Re:Ask HN: How do you develop a userbase for your side proje...
by rfitz on Thursday January 12, 2017 @09:28PM
(#13387956)
Valuable and actionable advice, I really appreciate it! I continue to see content marketing pop up, so I'm definitely going to try and explore that much more.
Your marketing plan might simply be:
Produce content in various formats for $market. Put call to action on content to urge $market to buy/subscribe/whatever. Then post the content in $community.
The content strategy might be something like:
I will focus on $subject. Will produce blog posts, vlogs, podcasts, whatever. The main subject revolves around it. I will do this three times a week for twelve weeks and measure which content got the most attention.
Its hard to say $advice will work for you because there are many variables. Feel free to ping me (email on profile) if you have more questions.