That's a good point. I've never been agains making well placed swearing part of a professional brand. It tends to communicate honesty* and takes people's walls down.

Though I'll admit that particular WTF doesn't add anything, and was mostly an expression of the frustration of embarking upon converting my existing marketing/design resume to reflect my current skill set.

*source: https://www.gsb.stanford.edu/faculty-research/publications/f...