"I took two numbers that depend on the size of a certain population, let's call it X. Those numbers were X1 and X2, and were, predictably, of the same order of magnitude, since they're just different measurements of the same thing (the upvote activity of the entrepreneurial community on social news sites).

Then, I took the first number and multiplied it by 10. To my surprise, after this operation, the first number was about 10 times bigger than the second number!"