While unfortunately I don't have time to finish reading it at the moment, this is a very interesting post, even for someone with no interest in brexit. It feels more like a discussion of effectiveness/efficiency, organizational structure, motivations and their effects, with the leave org being an example of how these can benefit/harm your efforts. I found the occasional paragraph on advertising/media strategy especially interesting.

That said, 20k words is lengthy to the point that I suspect this will fall off the front page before any reasonable discussion can happen.