Sure. Well, It's an app to help you be a better person of your own design. CBT is one of the libraries to choose from, but there are others for leadership, relationships, health and so forth.

Hrm, I would not identify it as an appification of CBT - You can use it to help implement CBT or other behavioral/cognitive changes, but the actual understanding would need to be done previously, to get the most benefit. Although I suppose even without any previous knowledge or awareness, some value could be derived.