Ah, okay, I understand your point and see my misunderstanding. I would still suggest they have more sway in feature pushing than any other manufacturer, insomuch that when Apple sets something in stone, even the very unpopular removal of the headphone jack, others follow suit (not widely copied, but a few manufacturers followed suit with flagship devices)

I would agree that their newest changes aren't revolutionary in my mind and are more iterative, just spec bumps and features added, but everyone is still taking their cues from Apple when it comes to functionality.