They write what they want to write, you're just a source. So yeah don't think they'll write your story for your benefit. You need to hire an expensive P/R agency if you want to do that. But on the other hand if you know their interests and your interests align with their, in that you can produce a click-baity idea for them then they might bite. But yeah be weary of the media. They have their own problems to solve. They don't care about you or yours.