I mean, they're making billions a year in revenue in the markets they are in, so maybe they don't care?

(side note: in my experience Alexa is much worse at understanding what I'm asking)

edit: to quote the article: "Shrinking iPhone sales last year caused Apple to suffer its first annual revenue decline in 15 years." Apple is incredibly successful, all of this declaring them dead because they had a bad quarter is kind of dumb.