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Re:Apple cuts Tim Cook's pay 15% for missing sales goals by 1123581321 on Friday January 06, 2017 @04:08PM (#13340208)
Apple's yield is a little over 2%. That's not a high dividend rate. While it's true that a lack of dividends in a mature company can cause some shareholder dissatisfaction, dividends tend to not pay for themselves in increased market capitalization.

There are companies that use large (10% or more) dividend yields to inflate their share price, which lets them dilute their stock at better valuations. Small shipping companies do this. It's a strategy that's long ceased to be possible by the time a company's valued at a billion USD, let alone over half a trillion.

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