Up until recently Apple was sort of in a league all of its own, it had an aura about it of what I would perhaps describe as "justified hubris", before Apple perhaps only Microsoft has had that same kind of aura when it was firing on all cylinders. I think people are sensing that Apple has passed the top of its curve and is now losing momentum, the hubris isn't really justified anymore.

Apple will still be a hugely profitable and influential company, but it's no longer in a league all of its own.