Re:Apple cuts Tim Cook's pay 15% for missing sales goals
by jonknee on Friday January 06, 2017 @01:39PM
(#13338934)
The point of the book wasn't to juice the "Other revenue" line in their quarterly report, it was to produce a high-end art book of their design work. It actually makes more sense as a high dollar item considering that allows it to be made with high quality materials and become a collectors item. At $30 it would probably be junk, uninteresting to collectors/designers and the mass market alike.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals
by Retric on Friday January 06, 2017 @02:48PM
(#13339562)
The argument is they could use the same materials and sell it for 30$. At 300$ they are already going to be out millions. So, the difference in price is just not going to be meaningful until they start selling 30,000+ copies.
The bugatti veyron for example sells for ~$1.5 million, but it costs more than twice that to make ($6.25 million). However, as VW only sold ~50 veyron's per year it's was just not an issue for VW compared to the 10.14 million cars they sold per year.
At 30$ or 300$ the company is not going to get meaningful revenue, or likely enough to pay the cost of production back. So, the pricing needs to relate to something else.