>>If Apple printed thousands and thousands of these, then I doubt the cost is justified. But if it was a limited run, say less than a few thousand? Seems appropriate to me.

What bothers me out of this discussion is that people are getting upset about the price they choose to sell the book at. People feel way too entitled. They could sell it at a million bucks each and if people were willing to pay that then why would anybody complain. Unless you feel you somehow have a God given right to decide how people sell their own products.