I agree. They seem to be making the same mistake as Microsoft did in the Ballmer years. Yes, they are poking at some new markets, but quite half heartedly and believing their own ecosystem hype too much.

It feels like all the protests about Vista back then. When in reality this was trivial compared to the fact there was virtually nothing exciting coming out from them and they misstepped on huge new markets.

I honestly get the impression they are shocked that people don't love all the new stuff as much as they expected.