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Re:Apple cuts Tim Cook's pay 15% for missing sales goals by Fnoord on Friday January 06, 2017 @01:21PM (#13338721)
> $300 books, headphone jacks, unreliable cloud services, missed product launches.

Don't forget all the criticism towards MBP 2016.

> So I ask again? Why benefit is Apple gaining keeping him on?

Who says they aren't, or won't? This is what is publicly seen as a slap on the wrist.

It is a smart way to perform damage control. It is basically saying to the criticism towards Apple [from both shareholders as well as users]: "we know, we screwed up, you are right" without going into detail on who or what is exactly right.

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