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Re:$30 Toll to Use Express Lanes by denzil_correa on Friday January 06, 2017 @10:48AM (#13337158)
> Charge more and too many customers will drop out to justify the increase. Charge less and you're leaving money on the table.

You'd have to prove that to me for this particular instance. Here, you are post hoc rationalizing it and it's much like a circular argument.

Re:$30 Toll to Use Express Lanes by yeldarb on Friday January 06, 2017 @11:19AM (#13337488)
Whether they're doing it effectively isn't entirely relevant. That's the goal of the variable pricing system in place here though.

Keep raising the price until enough people are no longer willing to pay that the road isn't congested.