Re:Compute Card, a Credit Card-Sized Compute Platform
by imaffett on Friday January 06, 2017 @07:57AM
(#13335900)
Intel is not leading by example. They are trying to make up new markets and push OEMS to it. The core of Intel is used to the "WinTel" generation where they could strong arm vendors into doing whatever they want. They are having a hard time moving away from that and getting stronger pushback from vendors.
And their reference devices are generally poor...it's not hard for OEM's to beat them.
note - I was an intel employee, but on the software side.
Re:Compute Card, a Credit Card-Sized Compute Platform
by joezydeco on Friday January 06, 2017 @08:41AM
(#13336117)
Well said. And, I would imagine, at Intel's scale they don't want to mess with smaller OEMs that are doing 10-100K EAU style projects.
They want wins like automotive platforms. That's really the upcoming battleground. NXP/Freescale has a very strong hold in that area though, which is why Qualcomm bought them.
The NUC/stick are the same, and the Surfaces are Microsoft's way of pushing their OEMs forward. Nexus/Pixel is Google's same realization that they cant just provide one component and pray for third parties to deliver consistent top tier products. These companies create a specific component (processors, Windows, Android) and then release a reference to prevent a race to the bottom. If an OEM cant beat the reference, consumers will buy it instead.