At the beginning it was basically word of mouth and niche related forums on the internet.

Then I started reading about SEO and advertising. Organic search more or less work but I got almost no traffic from a couple of banners on related pages during few months. I didn't try advertising networks like AdWords.

I don't see big brands as my competition. I have partnered with some but I don't think they sell much on the internet (typically higher price tags) compared to full equipped city centre stores.

Very cool, I've been thinking of doing an affiliate website for a while. But it seems like it could take a lot of time and patience to get it profitable. Thanks for sharing!

The sooner you start it, the quicker you see some results ;)