Saner and better would be most content producers being unable to make a living on the internet - and no one at all being able to do so through advertising. The more content there is that attempts to be commercial, the lower the quality becomes overall for the consumer, because that content tends to optimize for clickbait and metrics rather than actual value.

If you can't convince people that your content is worth paying for, then you don't deserve to be paid for it. That's the way it works everywhere else, and finally the web is starting to correct the illusion that it's the one domain where supply and demand doesn't apply.