Usually I write out a bunch of headlines, and then eliminate the ones that are horrible.

My goal is to condense the essence of the entire post in as little characters as possible. I often ignore any type of SEO tactics, and optimize it for humans.

There's definitely way more I could write on this (there's a whole process, tons of things to research, etc.), I'll add it to a Google Keep note for a future post (if you read some posts you know what I mean!).