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A comment on I've removed all ad network code from my blog. Parent comment

Re:I've removed all ad network code from my blog by vertex-four on Thursday January 05, 2017 @09:35AM (#13327353)
The issue is that large-scale advertisers don't actually trust the ad networks - the network could make up data, and has less reason to track fraudulent clicks/etc.
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Re:I've removed all ad network code from my blog by rpastuszak on Thursday January 05, 2017 @10:36AM (#13327915)
Yesss, and with video ads, where VAST is involved, once the ad script starts loading, it has no knowledge about the actual media file, as it has to follow a chain of XML files leading to different middlemen (for tracking purposes), ad exchanges, etc... Bidders in ad exchanges can be exchanges as well.

Dealing with bots, fraudulent clicks and malware is one of the things that sets some ad platforms from the really nasty ones.

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Re:I've removed all ad network code from my blog by ReverseCold on Thursday January 05, 2017 @10:30AM (#13327855)
> The Networks JS will be configured to optionally call a custom metrics endpoint with some data - ie, the advertisers own servers.

So no more trust required for the advertisers?

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