I'm lucky enough to be able to purchase Sundrop-grown tomatoes[1] (or at least I'm pretty sure they are Sundrop) and can confirm they are both price competitive (as in they are always the cheapest option) and taste great.
[1] http://www.abc.net.au/news/2016-10-01/sundrop-farms-opens-so...
Artificial illumination farming of course does make sense for crewed deep space missions because there's not any other option. That's actually how I first started thinking about this problem -- "what if you wanted to feed a crewed nuclear powered outpost in orbit around Neptune?" It turns out that it takes a lot of electricity to feed people that way because our food crops suck at turning light-energy into human-edible energy. Having a rough idea of the enormous electricity expenditures, I started doing double-takes when vertical farm enthusiasm started spreading a few years ago.