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A comment on Intel Core i7-7700K Kaby Lake review: Is the desktop CPU dead?. Parent comment

Re:Intel Core i7-7700K Kaby Lake review: Is the desktop CPU ... by jimbokun on Tuesday January 03, 2017 @03:08PM (#13312574)
It's not working.

Instead of people being confused and accidentally buying a more expensive PC than they need, they just stop buying PCs altogether because there is no clearly communicated benefits for buying a new one.

[ Parent | on HN ]
Re:Intel Core i7-7700K Kaby Lake review: Is the desktop CPU ... by dragontamer on Tuesday January 03, 2017 @03:16PM (#13312644)
Of course its not working anymore. Intel has been using the same marketing strategy for roughly 7 years now.

Intel's marketing is due for an update. But for these past seven years, the "Decoy Pricing" of i3 vs i5 vs i7 has upgraded tons of users to i5s without those users fully appreciating the benefits of i3 vs i5 vs i7.

Its rather difficult for me to explain the difference between all three chips, and my uncles / aunts often just settle on i5... or even i7 "just in case".

Trust me on this: the decoy pricing has worked this past half-decade. That the marketing has gotten stale over the course of seven YEARS is no surprise... but how many other systems have had the same freaking name for seven years at a time?

[ Parent | on HN ]