99% of users won't see this though.

Seriously? You don't think even 2% users are going to lift the brick using its own cord, or (accidentally) pull the cable past its safe bend radius, or wrap it tightly around the Apple-provided cable-wrapping arms?

There's a reason why everyone else uses thicker cables and strain relief.

And it's not because of end-user negligence: it's because of engineering pragmatism.

To be able to ignore the instructions you have to be able to read them first. ;)

Although all this is irrelevant since Apple phased out mag safe, the "ears" that hold the cable, and added a removable cable.

Fair point about the ears and user replacability.

Still, Apple's Lightning cables are also extremely vulnerable to bending and abrasion. What makes you think their USB-C cables will be much better?

Non-technical customers who can't afford to buy new cables, or don't know to use better aftermarket cables, are already known to resort to using springs from pens as ad-hoc strain relief: https://www.google.ca/search?q=iphone+charger+spring

> What makes you think their USB-C cables will be much better?

Nothing, but at least those can be replaced without having to upgrade the whole power brick.